The changes and changes in the circulation of fresh agricultural products depend on the speed of information technology popularization!

Broadly defined agricultural products, including agricultural (planting), forestry, animal husbandry, fisheries, and sideline products; Narrowly defined agricultural products only include products from the planting industry, such as grains, cotton, oil, hemp, silk, tea, sugar, vegetables, tobacco, fruits, medicine, and other products.Agricultural product circulation refers to an economic activity in which the commodity portion of agricultural products is transferred from the agricultural production field to the consumption field through buying and selling.The circulation of fresh agricultural products covers a series of links such as the purchase, processing, storage, transportation, and sales of fresh agricultural products, which are related to the “wallet” of farmers and the “vegetable basket” of citizens. It plays an important role in regulating production and sales relations, ensuring market supply, and suppressing price fluctuations.The agricultural industry observation believes that the mode used in the circulation of fresh agricultural products directly determines the innovation and implementation of the circulation of fresh agricultural products. Among them, the power of technology will become the accelerator of the industry.12.jpgIn recent years, various market entities have made significant progress in the circulation of fresh agricultural products, playing a huge role in helping farmers increase their income, achieve rural revitalization, and ensure and improve people’s livelihoods.As one of the links connecting production and consumption, agricultural product brokers mainly serve fresh food retail formats such as agricultural market vendors, community fresh food stores, supermarkets, agricultural product e-commerce platforms, as well as catering retail enterprises such as unit offices, school canteens, restaurants, and convenience stores.A large number of agricultural product circulation brokerage service providers have emergedWhat does it mean?Putting aside agricultural products, as far as brokers are concerned, they refer to brokers in business. The ancients said: ‘The warp, the longitudinal line of fabric;’; Ji, find out the clues behind the scattered lines. The word ‘brokerage’ seems to have the meaning of threading a needle and thread. According to the modern Chinese dictionary, brokers refer to those who introduce and sell for others to earn commissions. Simply put, their role is as a broker or intermediary, playing a matchmaking and bridging role.13.jpgSo, when a large number of brokers in a certain industry emerge, the most direct factor is the potential benefits involved. Mainly reflected in cold chain consumer demand and information technology innovation.Cold chain consumer demandWith the rise of fresh e-commerce platforms, the support of national policies for cold chain, and the increasing demand for cold chain by Chinese residents, a large amount of cold chain logistics demand has been generated, which further promotes the development of the cold chain logistics industry.Cold chain logistics generally refers to a systematic project in which refrigerated and frozen food products are always in a specified low-temperature environment during production, storage, transportation, sales, and consumption, in order to ensure food quality and reduce food loss.A research report released by Boston Consulting (BCG) shows that the demand for food cold chain logistics in China mainly comes from meat and poultry, aquatic products, fruits and vegetables, agricultural and sideline products, dairy products, and frozen foods. The total demand for food cold chain logistics in China in 2020 was 265 million tons.BCG predicts that the total demand for food cold chain logistics in China will reach 630 million tons by 2025.Data shows that the scale of China’s food cold chain logistics market in 2020 was 383.2 billion yuan, a year-on-year increase of 13%. With the increasing demand for cold chain food, the scale of the cold chain logistics market will continue to grow steadily, and it is expected to exceed the trillion mark by 2030.This series of impressive estimated data has become the driving force for many internet companies to transform and explore fresh agricultural product supply chain business entrepreneurship projects.