Xichuan, known as the “ancient Danyang area, today’s Xichuan city”, is located at the border of Henan, Hubei, and Shaanxi provinces. The total area of the county is 2820 square kilometers, named after the formation of a hundred mile alluvial plain through the Xishui River. It is the core water source area of the Middle Route Project of the South to North Water Diversion and a crucial strategic location for national ecological security. Xichuan, formerly known as Danyang, has a long history, splendid culture, abundant resources, and picturesque landscapes. However, it was once one of the counties with the deepest poverty level in Henan. It was not until 2020 that Xichuan took off the title of a national poverty stricken county and became a demonstration area for national ecological civilization construction. These significant changes are thanks to the Xichuan government’s active practice of the green ecological concept of “green water and green mountains are golden mountains and silver mountains”, based on local advantageous resources, Vigorously develop the green ecological agricultural economy, adhere to the sustainable development of green ecology, and accelerate the revitalization and development of rural economy.
As the saying goes, “One side of the land nourishes one side of the people.” Only with a guaranteed ecology can products be greener and consumption be more reassuring. Xichuan, known as the birthplace of Chu culture, has 467 rivers within its territory and is famous for its Danshui River. Among them, the Danjiang Reservoir is the most open in Xichuan and is known as the “Little Pacific”. The water here benefits more than 100 million people in four provinces and cities of Beijing, Tianjin, Hebei, and Henan. The mountains here are an important source of economic support for the local people. Based on its unique geographical location, Xichuan County combines the development of green ecological science with agriculture, with the premise of protecting green waters and mountains, making ecological Xichuan the overall theme of sustainable development.
During the 13th Five Year Plan period, Xichuan actively practiced the “Two Mountains Theory” and launched various assistance policies, including consumer poverty alleviation. Through both online and offline methods, traditional e-commerce platforms such as JD.com Taobao Pinduoduo were used to promote the brand, implement consumer assistance policies, and rapidly increase the local poverty alleviation industry. At the same time, Xichuan also relied on some large local enterprises to promote local agricultural and sideline products, Relying on modern e-commerce systems and e-commerce projects, Xichuan farmers have successfully lifted themselves out of poverty and achieved significant results.
Xichuan, as the golden zone at the border of the three provinces in southwestern Henan, has created multiple Chinese miracles here. In recent years, as the location of the canal head and core water source area of the Middle Route Project of the South to North Water Diversion, Xichuan has attached great importance to the development of local ecological industries. The government not only shoulders the responsibility of poverty alleviation, but also shoulders the great mission of water conservation and water protection, focusing on building the “Xiyou Mountains and Rivers” brand, because only brands with “clear water, rich people, strong counties” and “Xiyou Mountains and Rivers” can go further and longer.
As an ecological county with green waters and green mountains, Xichuan has not failed to live up to the title of “Xiyou Mountain and River”. For 11 consecutive years, its afforestation and greening have ranked among the top county-level areas in the province, realizing the wish that green waters and green mountains are golden mountains and silver mountains. Ecological civilization has also become a long-term goal of Xichuan’s development. Good mountains and good water can create a good ecology, assist in the healthy and orderly development of rural economy, and achieve the development trend of ecological beauty, people’s wealth, and strong industry in Xichuan.
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