【 Rural Revitalization 】 7 Major Models+30 Types, Complete Map of Agricultural and Tourism Integration

The integration of agriculture and tourism is a new model for the development of rural tourism and leisure agriculture, and a new way to achieve industrial integration. On the basis of fully respecting the functions of the agricultural industry, it is a reasonable development and utilization of agricultural tourism resources and land resources, with the developed agricultural tourism leisure projects, agricultural supporting commercial projects, agricultural tourism real estate projects, etc. as the core functional framework, and the overall service quality is high in the agricultural tourism leisure gathering area.The integration of agriculture and tourism is a trend in the development of agriculture and rural areas, as well as a hot topic in urban consumption demand. Doing a good job in the integration of agriculture and tourism can form a development path of “promoting tourism through agriculture and promoting agriculture through tourism”. By developing tourism, cultivating ecotourism, rural tourism, leisure tourism, agricultural experience tourism and other agricultural tourism integration industries, developing agricultural and rural ecology and rural folk culture, promoting the extension of the agricultural industry chain, value chain enhancement, and income chain expansion, it can drive farmers to increase their income, rural development, and agricultural upgrading, thus effectively solving the “three rural” problems.01The current situation and problems of integrated development of agriculture and tourismIn recent years, rural tourism in China has developed rapidly, and the increasing consumer group of rural tourism has become a major highlight of domestic tourism. Currently, rural tourism in China is mainly focused on developing agricultural sightseeing and leisure agriculture, and is developing towards a comprehensive direction that integrates inspection, research and learning, health preservation, vacation, entertainment, and more. The integration of agriculture and tourism has solved the problem that traditional agricultural development methods can no longer meet the needs of social and economic development, promoting the transformation and upgrading of agricultural industrial structure; On the one hand, it meets the growing travel needs of modern people to escape from big cities and return to the countryside.With the deepening of the rural revitalization strategy and the development of diversified and personalized tourism demand, leisure agriculture and rural tourism in China are flourishing. However, it cannot be denied that there are still some problems with the integration of agriculture and tourism in China at present.The overall development of rural industrial integration in China is in its early stage, with a relatively low level of industrial integration, a short chain of industrial integration, low added value, loose interest connections, and a single mode of cooperation; Insufficient supply of land, talent, funds, and other resources. According to the regulations of the Ministry of Land and Resources, various places relying on agriculture need to be managed according to construction land, and many rural industrial integration development projects are difficult to implement normally. Rural financial products are extremely limited, and agricultural land and various facilities cannot be mortgaged. Difficulties in borrowing and financing lead to difficulty in expanding the scale, and most rural industrial integration areas lack professional and composite talents; The driving capacity of industrial integration entities is weak, and there are few new business entities with strong capabilities. Some new business entities have a single structure, extensive management, and weak business capabilities. Some business entities have insufficient innovation capabilities and insufficient services in promoting regional standardization and branding construction.02Integrated development model of agriculture and tourism01. Rural Agricultural Tourism ModelThe rural agricultural tourism model is to develop themed tourism activities with different characteristics, such as agricultural tourism, fruit and forestry tourism, flower tourism, fishery tourism, and animal husbandry tourism, using rural landscapes, agricultural production activities, and characteristic agricultural products as tourist attractions, to meet the psychological needs of tourists to experience agriculture and return to nature.Rural agricultural tourism mainly includes several types: rural agricultural tourism, garden sightseeing tourism, agricultural technology tourism, and agricultural experience tourism.Types of rural agricultural tourism① Rural Agricultural TourFocusing on the field of agriculture, we will develop tourism activities such as appreciating rural scenery, observing agricultural production activities, tasting and purchasing green food, and learning agricultural technology knowledge to achieve the goal of understanding and experiencing agriculture.② Landscape sightseeing tourFocusing on fruit forests and gardens, we will develop tourism activities such as picking, sightseeing, admiring flowers, hiking, and purchasing fruits, allowing tourists to enjoy green landscapes and get close to beautiful nature.③ Agricultural Science and Technology TourFocusing on the modern agricultural science and technology park, we will develop and observe high-tech agricultural technologies and varieties, greenhouse facility agriculture, and ecological agriculture in the park, so that tourists can increase their knowledge of modern agriculture. Like Beijing Xiaotangshan Modern Agricultural Science and Technology Park.④ Agricultural Experience TourBy participating in agricultural production activities, sharing food, housing, and labor with farmers, tourists are exposed to actual agricultural production, agricultural culture, and special local atmosphere.62.jpg02. Folk tourism modeThe folk customs tourism model is based on rural customs and traditions as tourism attractions, fully highlighting the characteristics of agricultural culture, local culture, and folk culture. It develops tourism activities such as agricultural exhibitions, folk skills, seasonal customs, festival activities, folk songs and dances, and increases the cultural connotation of rural tourism.Folk tourism types① Agricultural Culture TourUtilize agricultural techniques, farming tools, farming seasons, and agricultural product processing activities to carry out agricultural cultural tourism.② Folk Culture TourUtilize residential customs, clothing customs, dietary customs, etiquette customs, seasonal customs, and entertainment customs to carry out folk cultural tours.③ Local cultural tourUtilize folk songs and dances, folk techniques, folk dramas, folk performances, etc. to carry out local cultural tours. Like Jingping Ancient Culture Village in Huaihua, Hunan.④ Ethnic Culture TourUtilize ethnic customs, customs, villages, songs and dances, festivals, and religions to carry out ethnic cultural tours.63.jpg03. Rural tourism modelIt refers to farmers using their own courtyards, agricultural products they produce, and surrounding rural scenery and natural attractions to attract tourists to eat, stay, play, travel, entertain, and purchase at low prices.Types of rural tourism① Agricultural sightseeing and farmhouse entertainmentUtilize rural agricultural production and rural life to attract tourists for sightseeing, leisure, and experience.② Folk Culture Farmhouse FunUtilize local folk culture to attract tourists for sightseeing, entertainment, and leisure.③ Residential Farmhouse RecreationUtilize local ancient villages and residential buildings to attract tourists for sightseeing and tourism.④ Leisure and Entertainment Farmhouse RecreationWith beautiful environment, complete facilities, and comfortable services, we provide tourists with tourism activities such as eating, staying, and playing.⑤ Catering, accommodation, reception, and farmhouse entertainmentAttracting tourists for leisure tourism with a comfortable, hygienic, and safe living environment and delicious specialty foods.⑥ Farming participation in rural tourismAttracting tourists for leisure tourism through agricultural production activities and agricultural technology.64.jpg04. Village and Township Tourism ModelThe tourism model of villages and towns is a sightseeing tourism developed with ancient village and town residential buildings and the new rural pattern as tourist attractions.Types of tourism in villages and towns① Ancient residential and courtyard toursMost of them utilized the architecture of villages and towns during the Ming and Qing dynasties to develop tourism.② Ethnic Village TourUtilize ethnic villages to develop sightseeing tourism.③ Ancient Town Architecture TourUtilize ancient town buildings, residential buildings, streets, shops, ancient temples, and gardens to develop sightseeing tourism.④ New Village Scenery TourUtilize modern rural architecture, residential courtyards, street layout, village greening, and industrial and agricultural enterprises to develop sightseeing tourism.65.jpg05. Leisure vacation tourism modeThe leisure vacation tourism model relies on the natural and beautiful rural scenery, comfortable and pleasant fresh climate, unique geothermal hot springs, and environmentally friendly green spaces, combined with the surrounding rural landscape and folk culture, to build some leisure and entertainment facilities, providing tourists with services such as rest, vacation, entertainment, catering, and fitness.Types of leisure tourism and vacation① Leisure ResortRelying on mountains, forests, and hot springs, with complete and high-end facilities and high-quality services, we provide leisure and vacation tourism for tourists.② Leisure FarmProviding leisure and sightseeing tourism for tourists with superior natural environment, unique rural landscape, abundant agricultural products, and discounted catering and accommodation.③ Rural hotelsMainly catering and accommodation, combined with the surrounding natural and cultural landscapes, provide leisure tourism for tourists.66.jpg06. Popular science education tourism modelUtilize agricultural sightseeing parks, agricultural technology ecological parks, agricultural product exhibition halls, agricultural exhibition parks or museums to provide tourists with tourism activities to understand agricultural history, learn agricultural technology, and increase agricultural knowledge.Types of popular science education tourism① Agricultural Science and Technology Education BaseIt is a new type of science and education agricultural park that integrates agricultural production, science and technology demonstration, and scientific research education, based on agricultural research bases, using scientific research facilities as scenic spots and high-tech agricultural technologies as teaching materials to provide agricultural workers and primary and secondary school students with agricultural technology education.② Tourism and Leisure Education Agricultural ParkUtilize the resources and environment of local agricultural parks, modern agricultural facilities, business operations, agricultural production processes, high-quality agricultural products, etc., to carry out agricultural tourism, participation experiences, and DIY education activities.③ Children’s Education Agricultural BaseUtilize local agricultural cultivation, animal husbandry, animal husbandry, agricultural culture, agricultural technology, etc., to encourage primary and secondary school students to participate in leisure agricultural activities and receive education on agricultural technology knowledge.④ Agricultural Expo ParkUtilize local agricultural technology, agricultural production processes, agricultural products, and agricultural culture to showcase and allow tourists to visit67.jpg07. Returning to the natural tourism modelUtilizing the beautiful natural landscapes, peculiar mountains and rivers, green forests, and tranquil lakes in rural areas, developing tourism activities such as mountain sightseeing, sightseeing, mountaineering, forest bathing, skiing, and water skiing, tourists can appreciate nature, get close to it, and return to it.Returning to the types of natural tourism① Forest ParkUtilize forest ecological resources, landscape resources, food and medicine resources, and cultural resources, and organically integrate them with medicine and health preservation, to carry out service activities for health preservation, rehabilitation, and elderly care.② Wetland ParkIntegrating rural leisure and entertainment with wetland park construction to attract tourists with beautiful natural scenery.③ Water ParkRelying on the advantages of mountain spring water resources, we will create an ecological leisure tourism village that integrates water parks, leisure vacations, and rural sightseeing, further activating the rural economy. Offering projects such as slides and parent-child swimming pools, visitors can get up close to nature and enjoy a leisurely “slow life”.④ Campsite CampingDue to the diverse styles and unique shapes of tents, they are suitable for rural resorts with different styles. Easy to graft rural elements and scenes, highlighting local characteristics. In addition to being used for accommodation, it can also be used for dining, leisure and other purposes. For rural areas where conditions permit, luxury tent hotels can also be created to enhance the local brand tone.⑤ Nature ReserveRelying on the cultural and resource advantages of protected areas, we can promote rural construction, establish e-commerce public service centers, develop organic, green, and pollution-free planting industries, rural tourism, and forestry.