Ecological farms are becoming an important direction for new agricultural entrepreneurship. Policies have been gradually tilted and introduced to support ecological farms.For example, the Ministry of Agriculture and Rural Affairs has issued the “Guiding Opinions on Promoting the Construction of Ecological Farms”, which plans to build 1000 national level ecological farms nationwide by 2025, drive the construction of 10000 local ecological farms in various provinces, and continuously increase the supply of green agricultural products.In the next five years, agriculture will achieve modernization, and agricultural development will have a compass. Ecological farms are the practical entities that introduce ecological agricultural technology, modern advanced equipment, green and low-carbon concepts into agricultural development. Are you ready?2. jpg1、 What is an ecological farmSo, what exactly is an ecological farm?From the perspective of definition, ecological farm is a new agricultural production and management model that is based on ecological principles and utilizes ecological engineering design methods to achieve efficient, environmentally friendly, and sustainable development of agricultural production. It focuses on maintaining the balance and stability of the ecosystem, and through reasonable ecological structure design, achieves high-quality, high-yield, low consumption, and pollution-free agricultural production.Among them, ecological farms contain four core concepts:1) Holistic: Ecological farms view agricultural ecosystems as a whole, emphasizing the interactions and dependencies between various components.2) Recyclability: Ecological farms achieve material and energy recycling and improve resource utilization efficiency by constructing closed or semi closed ecosystems.3) Naturalness: Ecological farms emphasize respect and protection for nature, minimizing damage and pollution to the natural environment as much as possible.4) Sustainable development: Ecological farms focus on the unity of economic, social, and ecological benefits to achieve sustainable development of agricultural production.Perspective reveals that there are four major forms of practice:1) Ecological aquaculture: By combining aquaculture with planting, waste recycling and efficient energy conversion can be achieved. For example, combining fish farming with aquatic plants, utilizing aquatic plants to absorb nutrients from fish excreta while providing a habitat and shelter for fish.2) Ecological planting: Maintaining the balance and stability of the agricultural ecosystem through reasonable crop planting structure, rotation and fallow measures. For example, planting green manure crops in farmland can increase soil organic matter content and improve soil fertility.3) Ecotourism: Combining agriculture with tourism to create more employment opportunities and economic benefits for farmers. For example, opening agricultural tourism projects such as farmhouses and picking gardens to attract tourists to experience and consume.4) Community supported agriculture: Through community supported agriculture, establish a trust relationship between consumers and producers, and promote the development of local agriculture. For example, when consumers book farm agricultural products, the farm produces them on demand and delivers them directly to consumers, reducing intermediate links and waste.3. jpg2、 Six major models of ecological farmsThe ecological farm itself is a complex that integrates multiple industries and formats, making it a model for new formats and models. Among them, there are six main models of ecological farms:1) Single modeSingle mode means that only one specific production mode or breeding mode is adopted in a specific ecological farm. This model usually selects crops or livestock that are suitable for local growth based on local natural conditions and market demand, and adopts corresponding planting or breeding techniques. For example, some ecological farms only grow specific fruits, vegetables, or food crops, while others only raise specific livestock and poultry.For example, a single business model that mainly relies on planting or breeding, where these farms mainly sell agricultural products.2) Diversification modeDiversified mode refers to the simultaneous adoption of multiple production or breeding methods in an ecological farm. This model usually selects a variety of crops or livestock that are suitable for local growth based on market demand and natural conditions, and adopts corresponding planting or breeding techniques. For example, some ecological farms grow fruits, vegetables, and food crops simultaneously, while others raise different types of livestock and poultry simultaneously.For example, an ecological farm that combines planting and breeding can form its own advantages by connecting planting, breeding, and other forms of business.3) Functional modeFunctional mode refers to dividing ecological farms into different functional areas based on their production functions and product characteristics, and adopting different production or breeding methods. This model usually divides ecological farms into different functional areas based on the growth characteristics of products, market demand, and local natural conditions, and adopts different planting or breeding techniques. For example, some ecological farms divide fruit planting areas, vegetable planting areas, and livestock and poultry breeding areas into different functional areas.For example, farms such as parent-child farms, catering farms, team building farms, wedding farms, picking farms, and agricultural farms that primarily sell to meet user needs.4) Digital modeDigital mode refers to the use of modern information technology and digital means to monitor and manage the production process of ecological farms. This mode usually involves installing digital devices such as sensors and cameras to monitor and manage the growth of crops, soil environment, and health status of livestock and poultry in real-time. For example, some ecological farms utilize IoT technology to achieve intelligent and automated management of production processes.For example, unmanned farms, smart farms, etc., use a combination of digital technology or information technology+ecological farms to empower and support each other.5) Integration model of three industriesThe integration model of the three industries refers to the organic integration of the production, processing, and sales of ecological farms, forming a complete industrial chain. This model usually involves establishing its own processing and sales channels, or collaborating with relevant enterprises to deeply process and sell agricultural products from ecological farms. For example, some ecological farms establish their own agricultural product processing plants and sales channels, or cooperate with catering enterprises to provide fresh organic ingredients.For example, leisure farms, integrated catering farms, etc., ecological farms build a model of integrating primary, secondary, and tertiary industries, connecting primary, secondary, and tertiary industries, and achieving value optimization.6) Circular Economy Industry ModelThe circular economy industry model refers to the organic combination of the production process of ecological farms and resource recycling, forming a complete circular economy system. This model usually involves establishing facilities such as biogas digesters and organic fertilizer plants to convert organic waste such as crop waste and livestock manure into reusable resources. For example, some ecological farms have established facilities such as biogas digesters and organic fertilizer plants to convert livestock and poultry manure and crop waste into biogas energy and organic fertilizers for resource recycling.The core of this type of model is circular economy and recycling, making ecological farms a closed loop.Of course, there are many different models for ecological farms, but each model must be suitable for oneself and utilize these models to maximize the value of ecological farms.4. jpg3、 How to obtain fundingHaving figured out the model, where does the money for an ecological farm come from? In addition to starting with your own money, there are also 7 ways to obtain operating funds.1) Government subsidiesGovernment subsidies are an important way for ecological farms to obtain funding. The government will provide subsidies to eligible ecological farms based on national agricultural policies and local agricultural development needs. These subsidies may include land transfer subsidies, infrastructure construction subsidies, planting and breeding subsidies, and so on.2) Bank loansBusiness entities can obtain operating funds through loans from banks. Of course, in order to obtain a bank loan, you need to have a mortgage. Ecological farms mainly need to find objects that can be mortgaged in order to obtain bank loan support.3) FinancingFinancing is another way for ecological farms to obtain funding. Ecological farms can be financed through methods such as borrowing from banks and issuing bonds to society. These financing methods can help ecological farms solve the problem of funding shortage, while also providing some additional financial support.4) Joint ventureJoint venture is a model in which multiple partners jointly invest to operate an ecological farm. This model can attract more capital investment and also leverage the professional skills and resource advantages of partners to improve the operational efficiency of ecological farms.5) Internet CrowdfundingCrowdfunding is a way of raising funds from the general public through internet platforms. Ecological farms can raise funds from the public through crowdfunding platforms to support their production and operation. This model can help ecological farms expand their visibility and also provide them with some additional financial support.6) Searching for partnersA partner is a model in which multiple individuals or businesses jointly invest to operate an ecological farm. This model can attract more capital investment and also leverage the professional skills and resource advantages of partners to improve the operational efficiency of ecological farms. Partners can share profits with ecological farms and also obtain returns through other means.7) Private customizationCustomization is a model in which consumers directly customize the products they need to ecological farms. This model can help ecological farms lock in sales revenue in advance and also provide some additional financial support. Customized models typically require ecological farms to negotiate and sign contracts with consumers in advance to ensure that product quality and delivery time meet consumer requirements.So, the above 7 ways of raising money, I hope they can help you inspire and think.5. jpg4、 How to operateThe core of an ecological farm in the operation room, the quality of operation directly determines the survival and development of the ecological farm. We will analyze it from the following modules:1. How to design productsThe product design of ecological farms should prioritize meeting consumer needs while emphasizing product quality and characteristics. In the product design process, ecological farms need to consider the types, quality, specifications, packaging, transportation, and other aspects of the products to ensure their quality and safety. In addition, ecological farms also need to continuously optimize product design and production processes based on market demand and consumer preferences, improve product competitiveness and market share.2. How to build a brandBrand building is one of the important links in the operation of ecological farms. Ecological farms need to convey their product characteristics, quality assurance, and corporate culture through branding to enhance consumer awareness and trust in the products. In the process of brand building, ecological farms need to pay attention to the following points:1) Determine brand positioning: Ecological farms need to determine their own brand positioning based on market environment and consumer needs in order to better meet market demands.2) Establishing brand image: Ecological farms need to establish a unique brand image, including logos, visual recognition systems, website design, etc., in order to better attract consumer attention and trust.3) Strengthening brand communication: Ecological farms need to strengthen brand communication through various channels and forms, such as advertising, public relations activities, social media, etc., to enhance brand awareness and reputation.3. How to promotePromotion is one of the important links in the operation of ecological farms. Ecological farms need to attract more consumers and customers through promotional activities such as attending exhibitions, organizing promotional activities, and publishing advertisements. During the promotion process, ecological farms need to pay attention to the following points:1) Choose appropriate promotion channels: Ecological farms need to choose appropriate promotion channels and methods based on their own situation and target customer groups.2) Develop a promotion plan: Ecological farms need to develop a detailed promotion plan, including promotion goals, schedule, budget, etc., to ensure the effectiveness and effectiveness of promotion activities.3) Strengthening interaction with consumers: Ecological farms need to enhance interaction and communication with consumers through various channels and forms, such as social media, online customer service, etc., to understand their needs and feedback, in order to improve customer satisfaction and loyalty.4. How to attract customersCustomer acquisition is one of the important links in the operation of ecological farms. Ecological farms need to attract more consumers and customers through various channels and methods, such as online platforms, offline stores, partners, etc. In the process of acquiring customers, ecological farms need to pay attention to the following points:1) Identifying target customer groups: Ecological farms need to determine their target customer groups and marketing strategies based on their own situation and product characteristics.2) Strengthen customer service: Ecological farms need to provide high-quality customer service, including pre-sales consultation, after-sales service, etc., to improve customer satisfaction and loyalty.3) Optimizing sales channels: Ecological farms need to optimize sales channels and methods based on their own situation and target customer groups, such as conducting online sales, opening physical stores, etc. At the same time, it is necessary to refine the management and data tracking of various sales channels to form a unified closed-loop sales management system. In addition, some online customer acquisition methods can be used, such as optimizing keyword rankings through search engines to increase website exposure; Posting valuable content on social media to attract potential customer attention; Use email marketing or text message marketing to send promotional messages to target customers to attract more potential customers and promote an increase in conversion rates.6.jpgFinally, let’s summarize that ecological farms are favored by policies, but opportunities and challenges coexist. For entrepreneurs and bosses, it is important to carefully consider key factors such as how to operate, make money, and develop before starting, otherwise failure is the norm.
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