“If the nation is to be revived, the countryside will be revitalized.” The focus of the work of “agriculture, rural areas and farmers” has shifted to comprehensively promoting rural revitalization and accelerating agricultural and rural modernization, and agricultural and rural work has entered a new stage of development. Through the development of the past few years, the exploration of rural revitalization across the country has accumulated rich experience, and rural revitalization has a new development model.
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Industrial revitalization “group development” model
In recent years, Panjin City has taken the construction of Panjin Rural revitalization Industrial Park as a breakthrough, transformed the construction advantage into an industrial advantage, built Panjin City into a platform carrier for industrial revitalization, changed input into output, and stepped out of the “Panjin model” of rural construction demonstration and industrial revitalization output.
1. Build an ecological brand. The city’s agricultural characteristics are distinctive, give full play to regional advantages, in accordance with the development ideas of “playing the ecological card, taking the high-quality road, implementing the industrialization of management”, and vigorously develop the ecological agriculture of rice, crab, vegetable and duck.
2. Create characteristic industries. Efforts to build agricultural industrialization, support and strengthen a number of leading enterprises. Panjin duck, Panjin rice, Panjin river crab, Panjin shed vegetables and other agricultural characteristic industries have developed rapidly. It has formed an industrial management pattern of “market leading, leading with base, base and farmers”. At present, Panjin has become the largest professional market for grain and crab in the north.
3. Create “leisure tourism + agriculture”. Relying on rural scenery, local culture and other resources, we will adopt the methods of government promotion, social participation and market operation to develop ecological leisure tourism agriculture with its own characteristics, integrating planting and breeding, farming experience, leisure tourism and cultural inheritance. We will turn crop planting into “planting scenery” and realize the transformation of agricultural areas into scenic spots and rural areas into parks. Promote the transformation of traditional agriculture into modern tourism leisure agriculture.
4. Build high-tech “5G” agriculture. With the help of 5G+AI precision planting and breeding, 5G+ drone plant protection, and artificial intelligence intelligent diagnosis of diseases and pests, the agricultural production level is improved and efficient agriculture is built.
2
Rural complex development model
Tangshan Qianxi “Flower township and fruit alley” characteristic town rural revitalization demonstration area construction, to create ecological as the basis, tourism as the engine, culture as the support and market-oriented national pastoral complex. We will build a landscape garden with excellent ecology, a colorful garden with blooming flowers, a century-old orchard with fragrant fruits, a drunken garden with pleasant enjoyment, and a Xiangfu home where the people live and work in peace and contentment.
1. Promote the modernization of primary industry. Relying on the good planting foundation of water miscella fruit, build the development model of the whole fruit industry chain, including water miscella fruit industrial planting, fruit production and processing, cold storage warehousing and logistics, market trading and distribution, fruit exhibition and exhibition, and establish a new industrial village.
2. Promote the integration of agriculture, culture and tourism industries. To create a “new six production” new mode of rural development, focus on creating six levels of rural cultural tourism industry: rural landscape, rural leisure, rural vacation, rural industry, rural entertainment, rural linkage, and realize the transformation and upgrading of traditional rural industries and the reconstruction of industrial structure. The development of 22 villages was guided by categories, and ten categories were constructed, including rural + tourism, characteristic industries, research, transportation, e-commerce, vacation, health care, sports, art, and convenience for the people.
3. Improve village appearance. In accordance with the requirements of rural revitalization and ecological livability, the appearance of villages has been improved through special garbage treatment, rural sewage treatment, rural toilet revolution, ecological environmental protection and other measures.
4. Promote rural revitalization and empowerment. On the one hand, through technology. Smart living, smart production, smart service, and smart management will be fully carried out in the demonstration zones to build smart villages. On the other hand, through education and training to empower. The plan to revitalize the Huaxiang and Fruit Alley schools and to carry out small and small fruit workers aims to become a research, training and practice highland for the revitalization of rural areas in the Beijing-Tianjin-Hebei region.
3
“Three integration” development model
In recent years, Deqing, Zhejiang Province, based on the reality, according to the advantages of rural development conditions and development characteristics, to explore the unique “integrated development of Deqing model”, including “industry integration”, “integration of industry and village” and “urban-rural integration” three levels. Namely: through green transformation, digital promotion, elongate the characteristic industrial chain, to achieve “industrial integration”; Through the development of the village, the village to promote production, solve the problem of industrial upgrading, village management, to achieve the “integration of industry and village”; Through reform to break barriers, service integration, promote mutual promotion of urban and rural progress, to achieve “urban and rural integration”.
1. Highlight the development of tourism economy. Relying on natural resources such as famous mountains, wetlands and ancient towns, giving full play to the advantages of collective natural scenery, folk customs, agricultural industry and geographical location, combined with the construction of beautiful villages, vigorously promote the construction of village scenic spots. Actively develop modern and efficient ecological and other leisure tourism agriculture, leisure tourism, residential and other rural tourism projects.
2. Highlight the allocation of resource elements. Focusing on the core of “enriching the people and strengthening the village”, we will effectively integrate capital, land, manpower and other essential resources. Since 2015, Deqing County has taken the pilot reform of rural collective management construction land into the market as an opportunity to fully activate rural property income; At the same time, give full play to the role of “optimizing resource allocation, uniting people’s hearts and manpower”.
3. The introduction of digital technology to enable. The deep integration of digital technology and the rural real economy has continuously spawned new business forms and new driving forces. For example, promote the intelligent transformation of production and promote the “grafting on the chain” of the business. In addition, it also creates a visual governance system through digital technology to build a “digital village map”.
4
“Party building +” characteristic model
Yuexi County is located in the hinterland of Dabie Mountains, the southwest border of Anhui Province, is an old revolutionary area. In recent years, guided by the party building, we have strengthened the construction of the rural credit system, given full play to the resources of the red education base, organically combined poverty alleviation and rural revitalization, adapted to local conditions, and walked out of a “Party building +” integrated revitalization of old areas.
1. Party building leads the construction of credit villages. In accordance with the unified deployment requirements of the Organization Department of the Anhui Provincial Party Committee and relying on grass-roots party organizations, the rural credit evaluation system is established to lay a credit foundation for the introduction of funds into rural revitalization. Strengthen cooperation with financial institutions, carry out information collection of farmers, establish credit files and conduct credit rating. Financial institutions give credit to qualified credit users in batches according to the credit rating of farmers and issue credit village construction loans.
2. Develop industries with special characteristics. We will highlight the development of four major industries, namely, big health, big tourism, big data and big agriculture, and vigorously develop industries with special characteristics. Create an industrial development pattern of “one village, one product” and “one village, multiple products”. Develop characteristic industries in the way of “rich party members, cooperatives, companies, etc. + poor households”.
3. Build a smart countryside. Make full use of modern agricultural technology, and actively promote new technologies such as intelligent agricultural machinery, remote diagnosis of diseases and pests, agricultural aviation, and precision irrigation, so as to realize online monitoring, accurate operation, and digital management of agricultural production.
4. Create research and tourism programs. Relying on the unique resources of the old area, to create a cultural tourism project with the theme of red culture inheritance, military cultural experience, national defense and civil defense science popularization, in order to promote the development of leisure homestay health.
5
“Seven modernizations” development model
Shouguang builds the “Shouguang model” of rural revitalization around industrial standardization, park, branding, professionalism, marketization, rural livable and public service equalization.
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1. Industrial standardization. The National Vegetable Quality Standard Center jointly built by the Ministry and the province settled in Shouguang, established a team of 67 experts led by 4 academicians, and launched the development of 118 national standards, industry standards, and local standards.
2. Agricultural parks. Since 2018, Shouguang City has built 18 modern agricultural parks covering an area of more than 30,000 mu, vigorously promoting the transformation and upgrading of the vegetable industry, a greenhouse is a “green workshop”, a park is a “green factory”.
3. Branding of agricultural products. “Shouguang vegetables” was successfully registered as a geographical indication collective trademark, the Guangdong-Hong Kong-Macao Greater Bay Area “vegetable basket” product distribution branch center settled in Shouguang, with Shouguang vegetables as the core of the 100-billion-level vegetable industrial cluster successfully selected the first 50 characteristic agricultural products advantaged industrial clusters in the country. It has created a number of enterprise brands such as “Colorful Manor”, “Shouguang Nongfa” and a number of vegetable mono brands such as “Leyi vegetables” and “Jincai Prebiotic”, and 16 National Geographic indication products.
In 2019, entrusted by the Municipal Committee and government of Shouguang City, Shandong Province, Phulai Consulting provided strategic brand top-level design services for Shouguang vegetable industry, established the strategic root of “high-quality and characteristic facility vegetables” and the brand soul of “green technology”, launched the brand password “Healthy Chinese vegetable basket”, remodeled the brand value and upgraded the Shouguang model. Help Shouguang lead the third vegetable industry revolution.
4. New professionalization. Shouguang actively cultivates new professional farmers, carries out scientific and technological training for 300,000 farmers, and attracts a group of young talents born after 80 and 90 to return to their hometown to start businesses.
5. Marketization. Shouguang expand the market operation system, market driven is the outstanding feature of the “Shouguang model”, while making good use of traditional markets such as agricultural products logistics park, take the initiative to adapt to the new trend of agricultural products sales under the situation of epidemic prevention and control from offline to online transfer, with Ali, Jingdong, Pin-duo, Bytedance and other comprehensive cooperation, the proportion of vegetables sold through online channels has increased significantly.
6. Make rural areas livable. In 2019, Shouguang City fully launched the three-year action of “Beautiful Countryside” and comprehensive improvement of rural living environment, and set up special awards and subsidies. We will continue to give priority to infrastructure development in rural areas, fully implement the “ten reform” projects in rural areas, including toilets, roads, heating, gas supply, and sewage treatment, and constantly promote rural greening. The province took the lead in achieving full coverage of urban and rural sanitation integration. By adhering to the path of green development, Shouguang strives to create a rural village with beautiful mountains and rivers, village beauty and harmony.
7. Equalization of public services. Shouguang also accelerated the equalization of urban and rural public services, such as promoting the equalization and standardization of public cultural services, and opening up the “last kilometer” of public cultural services. Improve the three-level public cultural service network system with municipal public cultural facilities as the leading, town and street comprehensive cultural service centers as the link, and village (community) comprehensive cultural service centers as the support, and form urban and rural public cultural services that drive rural areas with urban cultural radiation and nourish urban areas with rural cultural richness, so that urban and rural residents can share the “cultural sunshine”.
6
Tourism and agriculture integration model
Sheheng Village in Guizhou Province, based on tourism resources, has implemented the development of an industrial rich village, a vibrant business village, an ecological village, a thriving tourism village, and a strong science and technology village. It has built a farming culture park, a hundred grass gardens and a hundred gardens, and a modern agricultural science and technology exhibition park, so as to enhance the appreciation, experience and popularization of the agricultural industry, and realize the deep integration of agriculture and tourism.
Tao Zhengxue, a farmer entrepreneur in Sheheng Village, established a farmer’s cooperative in planting and breeding in 2012; After the establishment of plateau wetland ecological agriculture tourism development company. Through cooperatives and tourism development companies, the barren mountains, rivers, caves, forests, beaches, natural scenery and land in Shehen and the surrounding villages are quantified into collective and villagers’ assets, and then the idle funds and financial poverty alleviation funds are integrated into the villagers’ and collective shares. Relying on the advantages of natural conditions, enterprises in economically developed areas are introduced to invest capital and technology, and professional cooperatives of farmers at the village level are established to jointly develop village resources and develop village economy according to local conditions. For example, farm hotel, farm hotel and special planting and breeding.
This mode of tourism and agriculture integration in Shehen village has been summed up by experts as the “three change mode”. That is, resources become assets, funds become shares, farmers become shareholders. This model is conducive to attracting talent and resource concentration, solving farmers’ employment to achieve common prosperity, and finally realizing the “integration of three industries”.
7
“Five-in-one” model
Mengjin County, as the core grain area of Henan Province, the modern agriculture demonstration area, and the provincial demonstration county to implement the rural revitalization strategy, has created a rural revitalization model with regional characteristics in recent years.
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1. Integrated development of agriculture and tourism. Give full play to the advantages of modern agricultural resources and urban suburbs, vigorously integrate tourism resources such as agricultural parks, rural scenery, the Yellow River wetland, and economic resources, and deepen the integrated development of agricultural tourism and cultural tourism. For example, to build Mengkou Road fruit and vegetable industry cluster, Xiaolangdi special line efficient characteristic agricultural sightseeing belt, and “colorful corridor” national garden complex construction.
2. Attract local talents. Mengjin County makes full use of educational resources such as county vocational education center, town party school, village “three new” lecture hall, Party member education and training base, agricultural technology extension center, etc., to carry out technical training based on practical technology, especially focusing on strengthening the training of new professional farmers and new business subjects, and has become a new force for Mengjin to drive farmers to increase income and get rich. In addition, the county government also issued documents such as the “Implementation Plan for Migrant Workers to Return Home and start Businesses in Mengjin County”, and formulated flexible and effective policies and measures from the aspects of access, taxation, land, financing, incentives, and environment to support migrant workers to start businesses in a targeted manner.
3. Build local culture brand. With the theme of homesickness, nostalgia and nostalgia, the county focuses on displaying the famous ancient architecture, ancient culture, ancient customs and ancient skills in Heluo area to promote the farming culture and the civilization of the Central Plains. Vigorously develop rural characteristic cultural industries, such as peony painting industry; We also dig deep into paper-cutting, juggling, calligraphy and painting, opera and other folk arts and folk activities.
4. Improve the living environment. In recent years, Mengjin County has greatly improved the rural living environment by carrying out the work of zero garbage removal, 10,000 trees in one village, toilet revolution, dismantling violations and disorder, and created a beautiful countryside with perfect facilities, cleanliness and ecological livable.
5. Party building leads rural governance. The county has continuously explored the rural governance system led by the party construction, initially constructed a rural governance pattern of co-construction and co-governance and sharing, opened up the “last mile” of serving the masses, and also called for the “difficulty in finding party members and serving the branch” service brand.
8
Whole industry chain model
Chongzhou City of Chengdu focuses on building a “rice +” industrial chain, forming a cross-border integration development model of agriculture, commerce, culture and tourism. Around planting a rice (rice planting optimization), doing a grain of rice (rice intensive processing), doing a home (rice rural pastoral life), and finally implementing a dream (rural revitalization plan, beautiful homesickness dream).
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1. Rice planting optimization. Through the cooperation with universities and social rice research institutions, joint development, scientific research and breeding, in order to optimize seed screening and breeding; Promote the construction of high-standard farmland by combining agricultural science and technology; Establish a cooperation model with farmers, train and guide professional farmers to cultivate scientific planting methods, lay out agricultural social service outlets in the region to establish local service systems, and establish industrial paths such as drying, storage and logistics systems to strengthen planting links.
2. Rice intensive processing. The system of rice rough processing and deep technology processing products and the system of rice peripheral processing products were established. Establish a quality traceability system from table to field to ensure product quality; Establish a standard system for quality rice.
3. Build a big data operation platform. Cooperated with Beijing Okemei Company, the operator of the information entry project of the Ministry of Agriculture, to build the “Tianfu Haomi” big data operation platform.
4. Build an integrated garden complex. Relying on the west Sichuan forest plate to create, revitalize the rural collective construction land, based on the “rice field +” agricultural innovation experience, the construction of the international bamboo and rice art center, rice culture Expo park, rice composition and creation gathering area as one of the pastoral complex.
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Urban-rural integration model
As early as 2012, Liu Zhonghui, the leader of Xunlonghe Village in Changsha County, Hunan Province, began to build an ecological art town project, and was included in the Changsha County urban-rural integration pilot demonstration directory.
- Starting from the two parts of revitalizing rural resources and promoting people’s livelihood, the project has taken the lead in breaking the bottleneck of urban and rural development, forming four characteristic products with education industry as the core, ecological industry as the basis, cultural and tourism industry as the starting point, and health care industry as the supporting system
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