Deep Interpretation of Agricultural Product Processing Models: Grain Shelling, Vegetable Helping, and Fruit Peeling

One of the most urgent tasks in China’s economy and industry is to quickly break through the bottleneck constraints of weak industrial basic capabilities, enhance the core competitiveness of industries, respond to the opportunities and challenges of a new round of technological revolution and industrial transformation, and ensure the healthy development of China’s agricultural economy and food security.Among them, the implementation of the agricultural product processing industry foundation reconstruction project has become an urgent and practical need to promote the level improvement of the entire agricultural industry chain.Data shows that the global agricultural products and processing industry will continue to maintain a stable growth trend in the future. It is expected that the market size for the whole year of 2023 will be about 16.5 trillion yuan, and the compound annual growth rate (CAGR) from 2018 to 2023 will be about 4.5%. From the perspective of core markets, the Chinese agricultural products and food processing market accounts for about 20% of the global market share, making it one of the most important consumer markets in the world, with a growth rate higher than that of the world. The market size in 2023 is approximately 3.3 trillion yuan, with a compound annual growth rate of approximately 6.5% from 2018 to 2023.Through observation and perspective of the agricultural industry, it is found that China’s agricultural product processing industry is moving forward in a tortuous manner, requiring not only breakthroughs in products, but also iteration of technology and business models.22.jpg01Encountering three major problemsIt’s hard to stand out without cracking itAgricultural product processing is a crucial link in the agricultural industry chain, which is not only related to the increase of farmers’ income and the economic development of rural areas, but also to the health of consumers and the food security of the country. However, there are some prominent problems in the current field of agricultural product processing in China, among which the most core are weak enterprise strength, low product technology content, and low degree of branding.1) Weak enterprise strengthAgricultural product processing enterprises generally face the problem of small scale and weak strength. Due to limitations in resources such as funds, technology, and talent, many enterprises find it difficult to achieve large-scale and industrialized operations. This results in companies lacking strength and confidence in market competition, making it difficult to effectively compete with large enterprises. For example, a local agricultural product processing enterprise, due to its small scale, can only accept orders from other enterprises for processing and cannot independently sell products in the market. Such enterprises not only struggle to gain more market share, but also face a survival crisis.2) Low technical content of the productDue to the lack of technological innovation and upgrading capabilities, many agricultural product processing enterprises have low technological content in their products and lack high value-added products. This leads to a lack of competitiveness in the market for enterprises, and it is also difficult to increase the added value and market share of products. For example, a local agricultural product processing enterprise produces traditional pickled vegetables, but due to a lack of technological innovation and upgrading capabilities, the added value and market share of the products have always been low. Some new agricultural product processing enterprises in the market, such as health products and functional foods, have developed rapidly due to their high technological content and added value.3) Low level of brandingMany agricultural product processing enterprises lack brand awareness and brand strategy, resulting in difficulty in obtaining high prices for high-quality agricultural products in the market. This not only affects the income of farmers, but also limits the development of agricultural product processing industry. For example, a green organic rice produced by an agricultural product processing enterprise in a certain area, due to the lack of its own brand and sales channels, can only be sold at a low price to other enterprises for OEM sales. Another company, on the other hand, achieved the goal of high quality, competitive pricing, and increased market share by establishing its own brand and sales channels.We need to take effective measures to address the above issues. Firstly, the government can increase its support for agricultural product processing enterprises through financial subsidies Tax incentives and other policy measures can reduce the operating costs of enterprises and help them enhance their strength and market competitiveness. Secondly, we should strengthen scientific and technological innovation and research and development. Through cooperation with research institutes, we can introduce advanced technology and equipment to improve the quality and added value of products, and promote the upgrading and improvement of agricultural product processing technology. For example, some enterprises can effectively retain the nutritional content of products and extend their shelf life by adopting new sterilization technologies in the production process The shelf life can improve the added value and market competitiveness of the product; Finally, enterprises should be encouraged to strengthen brand building by participating in agricultural product expos, holding brand promotion events, and other activities to enhance brand awareness and reputation, thereby obtaining higher market returns. For example, in some regions, the overall competitiveness of local agricultural products has been improved by creating regional public brands, resulting in higher recognition and market share of local agricultural products in the market.In short, solving the problem of agricultural product processing requires the joint efforts and support of the government, enterprises, and society. Only through various measures such as policy support for technological innovation and brand building can we promote the healthy development and upgrading of the agricultural product processing industry, achieve sustainable development of the agricultural industry, and promote the prosperity of the rural economy and the increase of farmers’ income and wealth.23.jpg028 modes to break throughAssist in product upgrades and iterationsThe agricultural product processing model refers to the profit model of processing rural characteristic agricultural products to increase product added value and achieve product processing revenue. This model increases the added value of agricultural products through deep processing, enhances their market competitiveness, and promotes the development of rural industries.1) Grain shellingGrain dehulling is one of the most common agricultural product processing modes, which mainly involves peeling off the seeds of grain crops, removing their shells, and obtaining edible kernels or beans. For example, husking rice and corn. This processing mode can improve the utilization and edible value of agricultural products, while also increasing the added value and market competitiveness of agricultural products.2) Cai went to helpCai Qubang refers to trimming and organizing the leaves or roots of vegetables, removing inedible parts, and obtaining edible parts. For example, helping with cabbage and radish. This processing mode can improve the quality and taste of agricultural products, while also increasing their added value and market competitiveness.3) Peeling of fruitsPeeling refers to peeling the outer skin of a fruit to obtain edible flesh or kernels. For example, peeling oranges and apples. This processing mode can improve the utilization and edible value of agricultural products, while also increasing the added value and market competitiveness of agricultural products.4) Pig turning into meatPig meat transformation refers to the processing and production of pork to obtain various meat products with different specifications and uses. For example, chopping pork, slicing pork, filling pork, etc. This processing mode can improve the added value and market competitiveness of agricultural products, while also meeting the different needs and market changes of consumers.5) Grain to flour conversionGrain to flour refers to the grinding and processing of grain crops to obtain various types of flour products with different specifications and uses. For example, wheat flour, corn flour, etc. This processing mode can improve the added value and market competitiveness of agricultural products, while also meeting the different needs and market changes of consumers.6) Succulent intestineMeat to intestinal conversion refers to the processing and production of meat to obtain various specifications and uses of intestinal products. For example, pork sausages, beef sausages, etc. This processing mode can improve the added value and market competitiveness of agricultural products, while also meeting the different needs and market changes of consumers.7) Dishes turn into dishes”Cai Bian Yao” refers to cooking and processing vegetables to obtain various types of dishes with different specifications and uses. For example, stir fried vegetables, stewed vegetables, etc. This processing mode can improve the added value and market competitiveness of agricultural products, while also meeting the different needs and market changes of consumers.8) Fruit juiceFruit juice refers to the extraction and processing of fruits to obtain various specifications and uses of fruit juice products. For example, apple juice, orange juice, etc. This processing mode can improve the added value and market competitiveness of agricultural products, while also meeting the different needs and market changes of consumers.In summary, these agricultural product processing modes play an important role in agricultural product processing. They can not only improve the utilization and edible value of agricultural products, but also increase their added value and market competitiveness, thereby promoting the development of the agricultural industry and increasing farmers’ income. We hope that the dismantling and analysis of these modes can help readers better understand the relevant knowledge of agricultural product processing and participate in the development of the agricultural industry.24. png03Highlighting four major development trendsMeeting the needs of the times and consumptionThe development trend of agricultural product processing industry is diversified and complex, with four major trends particularly prominent: branding, digitization, cross-border integration, and going global. Below, we will provide a detailed overview of these four major trends.1) BrandingAs consumers increasingly pay attention to the quality, safety, and sustainability of agricultural products, branding has become an important development trend in the agricultural product processing industry. By establishing their own brand, enterprises can enhance the visibility and credibility of their products, increase their added value and market share. For example, some agricultural product processing enterprises improve the quality and safety of their products by introducing advanced production technology and equipment, while creating an influential brand image through packaging design and brand promotion.2) DigitizationDigitization is another important trend in the agricultural product processing industry. The application of digital technology can improve production efficiency, reduce costs, and enhance product quality and safety in enterprises. For example, some companies use IoT technology to monitor and collect data in real-time during the production process, and optimize and improve production processes through big data analysis. In addition, digital marketing has also become an important means of agricultural product processing industry. Through e-commerce platforms and social media channels, enterprises can expand their sales channels and increase market share.3) Cross border integrationCross border integration is an emerging trend in the agricultural product processing industry. Enterprises explore new markets and business models through cooperation and integration with other industries. For example, some agricultural product processing enterprises cooperate with tourism, catering and other industries to develop agricultural tourism and catering products with local characteristics. In addition, cross-border integration can also promote resource sharing and complementary advantages among enterprises, and improve the competitiveness of the entire industry.4) Going to seaGoing abroad is an important trend for the agricultural product processing industry to enter the international market. With the deepening development of global economic integration, more and more agricultural product processing enterprises are expanding overseas markets and participating in international competition. For example, some companies establish connections and cooperation with overseas customers by participating in international exhibitions, trade negotiations, and other activities; Some companies expand their overseas market share by establishing branches or sales channels overseas. The trend of going abroad can not only promote the international development of agricultural product processing industry, but also enhance the international competitiveness of Chinese agriculture.In short, branding, digitalization, cross-border integration, and going global are the four major development trends of the agricultural product processing industry. These trends not only reflect the direction of the industry’s development, but also reflect the demand and pursuit of consumers for high-quality, safe, and sustainable agricultural products. With the continuous deepening and development of these trends, we believe that the agricultural product processing industry will achieve better development and play a more important role in the transformation and upgrading of China’s agriculture.In addition to the above four trends, product nutrition, foodification, and pre packaged food will also become the mainstream trends in the agricultural product processing industry.25.jpgFinally, to summarize, agricultural product processing plays a very important role in China’s agricultural field. However, currently, the agricultural product processing industry is still in its early stages, and there are not many large enterprises or unicorn enterprises. However, with the significant increase in demand for agricultural food, the agricultural product processing industry is bound to experience a major explosion