Analysis on the industrial chain, distribution and status quo of prepared dishes in Guangdong Province in 2023

Prepared dishes are a new model for the integrated development of the primary, secondary and tertiary industries in rural areas, and a new form of business to improve the quality and efficiency of the “vegetable basket” project, which has positive significance for promoting entrepreneurship and employment, upgrading consumption and revitalizing rural industries. In order to accelerate the construction of a national and even global influential prefabricated vegetable industry highland, and promote the high-quality development of Guangdong’s prefabricated vegetable industry in the forefront of the country, Guangdong Province issued the “Ten Measures to accelerate the high-quality Development of Guangdong’s Prefabricated vegetable Industry”, “Several Measures to Develop and Expand Rural business subjects in Guangdong Province”, “Implementation Opinions on Building a World-class Food Manufacturing trade highland” and other policies.

According to the policy, Guangdong will build a batch of prefabricated vegetable industrial parks according to the zoning layout of “one nuclear area, one district”, which will be included in the second round of provincial modern agriculture industrial park construction and Guangdong Province’s action plan to develop modern agriculture and food strategic pillar industrial clusters, and focus on support and cultivation, and strive to build a number of national and even global influential prefabricated vegetable industrial parks. Forming prefabricated vegetable industry agglomeration effect. Specific policies are as follows:

Source: China Business Industry Research Institute

Spatial layout of prepared dishes industry in Guangdong Province

Guangdong Province has accelerated the layout of the prepared vegetable industry, tapped the potential of the prepared vegetable market, accelerated the construction of prepared vegetable parks, and cultivated 11 prepared vegetable industrial parks. The details are as follows:

Development status of prepared vegetable industry in Guangdong Province

(1) 13 bases were selected into the Top 100 list

According to the report “Research on the Top 100 Prefabricated Vegetable Industry Bases in 2023”, 13 bases in Guangdong Province were included in the national top 100 list, of which Foshan Nanhai District, Shunde District and Zhaoqing Gaoyao District were among the top 10.

Source: CCID, China Business Industry Research Institute

(2) The scale of prefabricated vegetable markets

As a convenient and fast consumer product, prepared dishes have achieved rapid development in recent years. Guangdong is a large agricultural province and a large consumer province, and the output of aquatic products and other agricultural products ranks among the forefront of the country. In 2022, the size of the prepared vegetable market in Guangdong Province was 54.5 billion yuan, an increase of 31.3% year on year, accounting for 13% of the country, far exceeding the national average level, and there were more than 6,000 prepared vegetable enterprises with a strong momentum of development. Analysts at the China Business Industry Research Institute predict that the size of Guangdong’s prepared vegetable market will increase to 96 billion yuan in 2024