Entering the greenhouse of Xiangrun Family Farm in Liuyang City, rows of pear trees are growing happily, with plump and golden colored golden pears adorning the branches. This year’s fruits are all very evenly grown and large, so friends who want to taste them must not miss them. “Zhang Songjiao, Deputy Secretary of the Party Committee of Daweishan Town, is holding a selfie stick and posting the video of” bringing goods “to the video account, endorsing the golden pear.
In recent years, Daweishan Town has continued to promote the deep integration of agricultural industry and global tourism. In 2014, “Daweishan Pear” was certified as a national agricultural product geographical indication and implemented national agricultural product geographical indication registration protection; In 2018, “Dawei Mountain Pear” became the first national level agricultural product geographical indication demonstration model in Hunan.
Nowadays, the fruit industry in Daweishan is experiencing rapid development, with a planting area of 25000 acres mainly focused on pears and more than 2600 fruit growers. In 2022, the total fruit output was over 10 million catties, with an output value exceeding 120 million yuan. The rural “sweet” industry has begun to embark on a new path of long-term development.
We are located in a mountainous area on the border between Hunan and Jiangxi, with a large temperature difference between day and night. The fruits grown are particularly sweet, and there are no large factories nearby, which basically eliminates the problem of industrial pollution. Wu Fuping, the head of the Daweishan Fruit Professional Cooperative Association, has nearly 20 years of experience in fruit tree planting. He introduced that Daweishan mainly promotes “Daweishan Pear”, including three types: Cuiguan, Yuanhuang, and Huangjin, while others also grow peaches, plums, and loquats Yangmei and a small amount of grapes and macaques, while guests especially love the juicy, thin skinned, crispy and delicate golden pear.
Since 2010, Daweishan has held fourteen consecutive Fruit Culture Tourism Festivals, promoting the deep integration of agricultural industry and global tourism, and exploring a four season tourism model of “appreciating flowers in spring, drifting in summer, picking fruits in autumn, and stepping on snow in winter”. The agricultural tourism industry chain of “fruit+tourism” continues to extend in Daweishan Town.
The Daweishan Fruit Industry Development Forum is currently in preparation and planning, and will explore new ways to increase production and income in response to the development of the local fruit industry in the next five years. Zhang Songjiao told reporters that as early as 2004, the Daweishan Town Party Committee and government organized the first “Peach Blossom Appreciation Festival”, which gradually evolved into a fruit festival and now a fruit culture tourism festival that integrates agriculture and tourism, It has been 20 years since the local government began exploring characteristic industries to help farmers increase their income.
Using fruits as a medium, using technology to assist agriculture, promoting tourism through festivals, and promoting agriculture through tourism. In recent years, Changsha has taken the development of high-quality, green, and ecological fruits as its core, and has deeply implemented a development strategy of structural adjustment, quality improvement, brand promotion, and market expansion. It has increased investment in science and technology, developed large-scale, standardized, and green production, and the fruit industry has shown a good development momentum. As of last year, the fruit planting area was 516000 acres, with an annual output of 461000 tons.
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